Finding and securing new customers is one of the most difficult aspects of growing a business, but it does not have to be. Leverage the power of online directories already in place to make your business more discoverable by future customers.
INCREASE BUSINESS THROUGH LOCAL SEARCH
Reach more potential local customers with accurate and complete directory listings that improve your search rankings.
73% LOSE TRUST IN BRANDS DUE TO INACCURATE LOCAL BUSINESS LISTINGS
ENSURE BUSINESS INFO IS CORRECT & CONSISTENT
Protect your image with consistent and accurate business information listed across 50+ local directories.
47% OF GOOGLE SEARCH USERS WILL GO TO THE COMPETITION IF YOUR LISTING IS MISSING A PHONE NUMBER
TARGET THE RIGHT DIRECTORIES
Get listed on the directories that are relevant for your business with the assurance that your business information will be continually updated and maintained.
70% OF SMBS SAY THEY DON’T HAVE THE TIME TO MANAGE LISTINGS ON ALL OF THE SITES THAT CONSUMERS USE
Make your local business more discoverable where it matters most.
EMPLOY SMART LISTINGS FOR YOUR BUSINESS
Automatically optimize the way your business is listed with our intelligent network of directories that includes sites like Google My Business, Apple Maps, Bing, and Yelp.
BOOST AND MAINTAIN YOUR LOCAL SEO
Feed search engines with the most-up-to-date information about your
business to build your SEO on an ongoing basis.
BECOME LISTED IN LARGE AND NICHE DIRECTORIES
Through partnerships with Google, Yelp and Apple Maps, you can enhance your reach on a broad scale, while also maintaining your presence locally with industry-specific rectories.
SMART REPORTING
We take a scientific approach to managing your listings. Through detailed reporting, we track listings completion progress, errors, or inconsistencies, and gain important insight into how and why customers are finding your business.
HISTORY OF HELPING LOCAL BUSINESSES GROW & THRIVE
Listings Management
Get listed in the directories most important to your business.
- ENSURE CONSISTENCY ACROSS THE WEB Gain peace of mind knowing that your business information is constantly updated and maintained for you across all directories. Through our proprietary monitoring software, we manage your business content including hours of operation, exact GPS location, and more.
- REAL HUMANS WHO CARE ABOUT YOUR Business Once your listings are live, our team manually verifies each one. Additionally, we can update your listings quickly with special holiday hours, promotions and offers so your potential customers are always informed.
- MONTHLY MONITORING OF LOCATION DATA By monitoring your rankings on an ongoing basis, we alert you when we notice inconsistencies or improvements that can be made and make relevant content refreshes when necessary. No changes are ever made without your express permission.
- GET THE DETAILS RIGHT Often times, the information in business listings becomes outdated or duplicative which can harm your SEO. By consistently monitoring and analysing your listings, we help clean up any incorrect or outdated information, so you appear in the right listings at the right time.
- ROBUST REPORTING Gain access to detailed on-demand and monthly reports on your listings to understand your coverage, live listing, any data inconsistencies and more. These reports can help you understand which directories are driving the most traffic to your site and help inform future marketing decisions.
Online directories make up a network of websites that connect consumers with what they are looking for. Local listing management ensures that businesses are found across these directories with the correct information, effectively building trust with consumers simply by being dependable.
Get a list of the top 100 sites to be listed on today and help your clients rank in search.
Do you remember that thing called the Yellow Pages? Yes, that big, yellow print directory that used to list all the telephone numbers of residents and local businesses for you to skim through before finally finding what you were looking for? A directory that used to be the lifeline for not just business owners looking to advertise their services in their local market, but also for keen consumers looking to fulfil their needs.
No longer available in print, Yellow Pages now exists online in the form of an online listings management directory. This is now considered to be one of the “big four” online directories along with Yelp, Bing Places for Business, and of course Google Business Profile.
With the rise of online business directories, most consumers tend to refer to them before embarking on their buying journey. Approximately 92 percent of consumers will choose a business from the first page of local search results. Therefore, it is imperative for businesses to manage online listings and ensure that their local listings are accurate and updated in as many listings’ directories as possible.
What are local listings?
Local listings are online business directories like Google Business Profile (GBP) that house business information on search engine results pages, social media, directory sites, and business review sites. This information can be as simple as a business name, phone number, and physical address if there is one. Information can also include business categories, maps, images, and more. It is important to fill out as much information as possible and to make sure that if a listing can be claimed that the listing is claimed by the business. If a listing is left unclaimed it is easy for anyone to swoop in and change the information or even claim it themselves. Leaving a claimable listing unclaimed makes the process far more complicated than it needs to be. It is thus vital to manage online listings related to your business.
To add to the complication of managing numerous listing sites, online directories are also usually a place where consumers can leave business reviews. Not only should a business be listed on as many directories as possible, but these listings need to be managed closely to ensure the information is accurate across the board and all customer reviews are answered promptly.
What is local listing management?
Local business listing management is the process of constantly checking and updating the information pertaining to a business’s location, website, and other related data on online directories.
In addition to some online business directories like Google, Yelp, and Yahoo, the information must also be maintained on popular public-facing platforms such as Facebook and TripAdvisor.
Is there a specific type of business that requires local listing management services more than others?
It is not just brick-and-mortar and multi-location businesses that need to communicate their physical address and store hours with consumers. But considering how the current landscape is shaping up, even those businesses that are completely online need local business listing management.
As mentioned above, a large majority of the consumers today search for a business using their phones, and Google is the first thing that comes to mind. All information related to a business’s website, their social media channels, and their reviews can be found online. That is why it is so important to manage online listings.
Therefore, along with updating everything to ensure that the information is accurate everywhere, you must also be fast while doing so since millions of searches are being done daily. Online listings management is time sensitive.
Why is local listing management important?
Local business listing management is important because the internet is where consumers today research, shortlist, and finalize a business they want a service from, before even interacting with one. Online listings management is closely tied to online reputation management as well, which can boost search rankings.
We live in a technology-dominated age, where about 95% of consumers make their purchasing decisions based on the reviews they read online about a product or a service. In addition to that, surrounding information about a business-like store hours and address are equally important in online listings management.
Hence, a process like local business listing management is of utmost importance as it improves the visibility of a business, helps create a unique customer experience, and drives sales.
Improve visibility with online listings management!
Improving the visibility of their brands is one of the most important reasons why businesses and their agencies must get on board the local listing management bandwagon as soon as possible.
It is obvious that the more online directories a business is listed on, the higher the probability of a customer finding them. Therefore, the next time
you do a Google search about “restaurants near me,” try mapping out your own journey through the lens of a local business.
You, as a customer, are more likely to visit a store that you have just found online within a day of you running the search on the internet. In fact, the number of consumers who follow that exact same practice through their mobile phones is 50% (smartinsights).
This proves the importance of local business listing management and how it is crucial to drive up revenue.
Increase traffic with online listings management!
Speaking of driving up revenue, businesses can also increase the consumer traffic online to their websites by incorporating the best local listing management practices.
For example, imagine that you are a customer who has just conducted an online search for ‘chiropractors near me’ and have come across two listings online. While one of them has all their information like location, timings, and website fully updated, the other has a few missing slots.
In a bid to enjoy a better experience, you will be more inclined towards clicking on the website of the chiropractor that has all the information updated and accurate.
Along with increasing online traffic to their websites, maintaining impeccable listings standards also leads to an increase in physical consumer foot traffic for your business clients.
Another way to increase traffic with listings management is to suppress all duplicate listings. These divert traffic and can confuse potential customers with incomplete listing information. Claim all duplicate listings found by your local listings management software so that you can either suppress or delete them.
Manage online listings to save time!
Let us say that even if you create a spreadsheet of some sort to manage online listings for a business. That spreadsheet consists of all the different directories out there. Keeping track of their information on all of them and updating that sheet regularly would be nothing short of climbing Mount Everest.
While it is possible, it surely will take a lot of time and effort to do so.
With the presence of local listing management services and software, not only can businesses enjoy the luxury of keeping track of their information on all the online business directories in just a brief period, but they also can make changes on the fly and have them reflect instantly.
Furthermore, due to all the information being, consolidated at one central location, businesses can update their information just once and it would automatically reflect on all directories.
Is local business listing management important for SEO?
Yes. Local listing management is an important piece in local SEO ranking factors. In today’s SEO-dominated world, the battle to appear at the top position of Google’s search results goes hand in hand with the battle to win more customers.
While reviews and location do play a significant role in influencing the purchasing decision of a consumer who runs a search online, the earlier a business appears on a search engine result, the greater the chances of that business converting the prospect into a paying customer.
So, what is the secret behind getting that coveted top spot, on Google? While there is no direct answer to that question, what is certain, however, is that search engines prefer to list those businesses on top that provide consumers with the best search experience.
Therefore, it is a clever idea to manage online listings and ensure they are updated and accurate. As you can see, online listings management can drastically improve the chances of your client’s business showing up on top during a search. On the other hand, the presence of inaccurate information provides consumers with an unpleasant experience and hinders a company’s rank.
Real-time updates
One of the mains points that businesses have is not being able to make informational changes in real time. While making changes might be a swift process, it often takes time for them to reflect.
Further, the pain of not being able to manage online listings and make those changes all in one place adds to the misery. Not only does that lead to a bad customer experience, but it also proves to be a hassle for the owner.
With Almondblueberry, we can help you make changes in real time and update your information across online business directories.
It is important that businesses always have correct information on their listings so that they can enjoy a better search rank on search engines that punish businesses for inaccurate information.